Mental Performance Training
Train the Mind. Elevate Performance.
Built for athlete development.
Mental performance is just as important as physical ability. Confidence, focus, composure, communication, resilience, and emotional control all play a critical role in how athletes perform during training and competition. Athletic Advantage's Mental Performance Coaching helps athletes strengthen these skills through structured, practical, and individualized coaching tailored to their unique goals and challenges.
Our athlete-centered, performance-focused approach equips athletes with strategies to improve confidence, manage pressure, maintain focus, regulate emotions, and perform more consistently. As part of the broader Athletic Advantage team, our mental performance coach works alongside performance coaches, therapists, and sport-specific instructors to provide a comprehensive approach to athletic development.
Services
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$119 visit | $439 (4) | $799 (8)
Personalized coaching tailored to the athlete’s specific goals, challenges, sport demands, and competitive environment. These sessions may focus on confidence building, anxiety management, focus and concentration, emotional regulation, goal setting, communication and leadership, mental preparation routines, recovery from setbacks or slumps, etc. Ideal for athletes seeking individualized support and accountability.
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$159 (2 athletes) | $209 (3-4) | $249 (5-6)
Allows athletes to learn and develop mental performance skills alongside teammates, training partners, or peers in a collaborative environment. Group sessions may address communication, leadership, competitive mindset, confidence, handling adversity, team dynamics, accountability, mental toughness strategies, etc. These sessions create opportunities for discussion, shared learning, and practical application in a supportive setting.
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$279 | 60 min
Designed for athletic teams and organizations seeking to improve communication, culture, confidence, leadership, and performance under pressure. These sessions may include leadership development, communication strategies, handling adversity, mental preparation, team culture, confidence building, focus and composure during competition, etc. Sessions are customized to the needs, age, and competitive level of each team.
Why Athletes Choose Us
Our coaches understand:
the pressures of competitive athletics
the demands of team environments
the emotional challenges athletes face
the importance of building sustainable confidence and resilience
Mental Performance Coaching is fully integrated into the Athletic Advantage athlete development model, allowing athletes to strengthen the mental side of performance within the same environment where they train, recover, and develop physically. Sessions are practical, individualized, and designed to provide actionable strategies that translate directly to training and competition.
Frequently Asked Questions
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Mental performance coaching helps athletes develop the mental skills needed to perform consistently and confidently in training and competition. Sessions focus on areas such as confidence, focus, emotional control, resilience, communication, preparation routines, and handling pressure.
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No. Mental performance coaching is not mental health counseling or psychotherapy. Our services are focused specifically on athletic performance, mindset development, and competition-related challenges. Athletes experiencing significant mental health concerns may be referred to an appropriately licensed mental health professional when needed.
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Athletes of all ages and competitive levels can benefit from mental performance coaching. Services are appropriate for athletes who:
struggle with confidence or anxiety
become frustrated during competition
have difficulty focusing
want to improve consistency
are returning from injury
want to strengthen leadership or communication skills
are seeking a competitive mental edge
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Sessions are individualized based on the athlete’s goals and challenges. Depending on the athlete, sessions may include discussion, reflection, practical mental skills exercises, performance strategies, goal setting, visualization techniques, breathing strategies, and competition preparation routines.
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Yes. While many mental performance principles apply across sports, coaching is tailored to the athlete’s sport, position, competitive environment, and individual experiences.
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This depends on the athlete’s age, preferences, and goals. Younger athletes may benefit from partial parent involvement, while older athletes often perform best with greater independence and open communication with the coach.
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This varies based on the athlete’s goals and situation. Some athletes benefit from a few targeted sessions, while others incorporate mental performance coaching into their long-term development throughout a season or year.
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Yes. Athletic Advantage offers team mental performance sessions focused on communication, leadership, culture, confidence, composure, and performance under pressure. Sessions can be customized to the needs of the team or organization.
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No. Many high-performing athletes use mental performance coaching proactively to sharpen focus, improve consistency, manage pressure, and continue developing their competitive mindset.
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Athletic Advantage is a cash-based out-of-network provider, meaning we collect the full amount due at the time of each service and do not bill clients’ insurance plans. Many insurance companies do offer out-of-network benefits; and some clients choose to submit for reimbursement directly with their insurance.
Conveniently, you can pay using your HSA or FSA card!
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